Rod Holum

Speaking

Book Rod Holum to speak

Practical talks on AI and cybersecurity for the people who have to make the decisions. Rod is a working CEO and AIBMM Master Coach, so audiences leave with steps they can take, not a slideshow of predictions.

Signature talks

Six talks, each tailored to the room

Every session is adapted to the industry, experience level and time slot.

AI

AI Without the Hype

A plain-language tour of what AI can and cannot do for a business right now. Rod separates working use cases from vendor noise and shows leaders where to start, what to skip, and how to keep company data safe while they experiment.

  • Where AI is delivering real value in businesses today
  • A short list of first use cases worth trying
  • The data and security questions to ask before any rollout

Best for: Business owners, leadership teams, association and chamber audiences

AI

AI for Business Leaders: Roadmap, Use Cases and ROI

How to evaluate AI opportunities, build an AI roadmap, and lead an organization through adoption. Built for the people who have to decide where the budget goes and answer for the results.

  • How to pick use cases with a measurable return
  • What belongs on an AI roadmap, and in what order
  • Who should own AI inside the company

Best for: Executives, boards and business owners

AI

Where Is Your Business on the AI Maturity Curve?

An introduction to the AI Business Maturity Model (AIBMM) and its five levels, from AI Drifter to Physical Integrator. As an AIBMM Master Coach, Rod helps audiences place their own organization on the curve and see what the next level takes.

  • The five AIBMM maturity levels in plain terms
  • How to score where your organization sits today
  • The specific moves that take a team up one level

Best for: Executive teams, strategic planners and innovation leads

AI

Prompting and Workflow Design

A working session on writing and refining prompts, then turning one-off prompts into repeatable workflows a team can rely on. Attendees practice on their own day-to-day work.

  • A repeatable structure for prompts that hold up
  • How to turn a good prompt into a team workflow
  • Guardrails for accuracy, privacy and responsible use

Best for: Teams and managers who want hands-on skills; works well as a workshop

Cybersecurity

Cybersecurity for Modern Businesses: From Phishing to Ransomware

How attacks on small and midsize organizations really happen, and what to do about them, told by someone who defends healthcare and manufacturing companies for a living. Includes an executive playbook for ransomware readiness and incident response.

  • How today’s attacks get in, from phishing to ransomware
  • What leaders should decide before an incident, not during one
  • Compliance and risk management without the jargon

Best for: All-staff sessions, management teams and industry associations

Leadership

The AI Revolution in Business and the Future of Work

What AI is changing about jobs, hiring and skills, and how organizations and the next generation can prepare. Rod also speaks with students about careers in technology and cybersecurity.

  • Which kinds of work AI is changing first
  • How leaders can prepare their people for the shift
  • Paths into tech and cyber careers for young people

Best for: Leadership conferences, educators, students and community groups

Topics

Everything Rod speaks on

  • AI without the Hype
  • AI for Business Leaders (AI roadmap, use cases, ROI)
  • AI Readiness & AI Business Maturity (AIBMM™ / maturity assessment)
  • The AI Revolution in Business / Future of Work
  • Prompting & Workflow Design (prompt creation/optimization)
  • Responsible AI (ethics, best practices, governance basics)
  • Cybersecurity for Modern Businesses (phishing → ransomware)
  • Ransomware Readiness & Incident Response (executive playbook)
  • Compliance & Risk Management (practical, non-jargon approach)
  • Digital Transformation Strategy (cloud, modernization, change)
  • IT Strategy for Growing Businesses (budgeting, roadmapping)
  • Preparing the Next Generation for Tech & Cyber Careers

Formats

From a 30-minute keynote to a full-day workshop

FormatLengthWhat it is
Keynote30–60 minutesInsight-packed talks for conferences and large events.
Executive workshopHalf or full dayInteractive sessions where leadership teams build their own AI or security plan.
Lunch & learn30–45 minutesFocused sessions for team meetings and company events.
PanelAs neededPractitioner perspective for industry panels and roundtables.
Webinar or virtual keynote30–60 minutesDelivered over Zoom or Microsoft Teams for distributed audiences.

Good fit for

  • Executives, business owners and boards
  • Healthcare and manufacturing organizations
  • Chambers of commerce and industry associations
  • HR, operations and leadership groups
  • Schools and youth programs exploring tech careers

Based in Holmen, Wisconsin. Available in person across the U.S. and internationally, and virtually over Zoom or Teams.

On stage

Rod in the room

Calendar

Recent and upcoming engagements

Full event list at Coulee Tech →

  • AI Business Retreat 2027

    Stone Lake, Wisconsin. Coulee Tech’s third annual hands-on AI day for business leaders.

    Upcoming · Workshop
  • Prompt & Pour: AI Coach Meeting

    Nashville, Tennessee area. Private working session for AIBMM coaches and AI implementers.

    Workshop
  • AI for Military Leaders

    Duke University Golf Club, Durham, North Carolina. Applying the AI Business Maturity Model to mission planning, operations and readiness.

    Speaking engagement
  • AI for HR

    Chippewa Valley Society for Human Resource Management, Eau Claire, Wisconsin. Practical AI for recruiting, onboarding and policy work.

    Speaking engagement
  • First Friday of every month

    AI Business Maturity Model (AIBMM) Webinar

    Virtual. Free monthly session on the five levels of AI maturity.

    Webinar

For event planners

Technical requirements

Microphone
Wireless lavalier preferred; handheld backup acceptable. Headset optional for large stages.
A/V
Projector or LED screen with HDMI input (or adapter provided by venue), plus an audio feed for video clips.
Confidence monitor
Helpful but not required.
Slide control
Clicker or presenter remote provided by venue, or Rod will bring one.
Internet
Reliable Wi‑Fi if live demos are planned; otherwise not required.
Stage
Small table or podium for laptop and water.
Virtual events
Zoom or Teams supported. Host provides screen‑share permission; hardwired internet recommended.

Need a bio or headshot?

The media kit has ready-to-paste bios in three lengths and high-resolution photos for programs and promotion.

Open the media kit →

Questions

Booking FAQ

Who is Rod Holum?

Rod Holum (Rodney Holum) is the CEO and founder of Coulee Tech, an IT and cybersecurity company he started in 2008 that has been recognized on the Inc. 5000 list. He is an AI and cybersecurity speaker, an AIBMM Master Coach, and the author of seven books, based in Holmen, Wisconsin.

What does Rod Holum speak about?

Rod speaks about practical AI adoption for business leaders, AI readiness and the AI Business Maturity Model, prompting and workflow design, responsible AI, cybersecurity and ransomware readiness, compliance and risk, IT strategy, and preparing the next generation for tech and cyber careers. His signature talk is “AI Without the Hype.”

How do I book Rod Holum to speak?

Use the speaker request form on this site. Share your event date, location, audience and the topic you have in mind, and you will get a reply by email.

Does Rod speak at virtual events?

Yes. Rod delivers webinars and virtual keynotes over Zoom or Microsoft Teams, in addition to in-person keynotes, workshops, lunch-and-learns and panels.

Where is Rod based, and does he travel?

Rod is based in Holmen, Wisconsin, in the La Crosse area. He is available for in-person events across the United States and internationally.

Which audiences is Rod a good fit for?

Executives, business owners and boards; healthcare and manufacturing organizations; chambers of commerce and industry associations; HR and leadership groups; and schools or youth programs exploring technology careers.

What is the AI Business Maturity Model (AIBMM)?

AIBMM is a framework for assessing and advancing how well an organization uses AI. It describes five levels: AI Drifter, Prompted Operator, Agent Builder, Agent Manager and Physical Integrator. Rod holds the Master Coach certification and uses the model in talks and workshops.

What books has Rod Holum written?

Rod Holum has self-published seven books on Amazon: AI Unleashed (2025); Wisconsin’s AI Leadership Blueprint for 2024 (2024); 7 Biggest Cyber Security Mistakes Your IT Guy Is Making (2022); Colonial Pipeline Hack (2021); Buttkicking IT Support: Coulee Tech, Inc (2024); Why Laura Holum Is Awesome! (2014); I Saved a Seat for You (2024).

“I don’t think there will be a profession in the next year or two that isn’t heavily dependent on AI.”
Rod Holum

Planning a conference, leadership retreat or team workshop? Tell Rod about it.

Request Rod to speak →